We wanted to share with everyone some images we just completed for one of our newest clients, Barrette Outdoor Living. Our first project for them was brought to us by our friends at Liggett Stashower, who were working on creating three ads that communicated the advantages of the Barrette Fence, Railing, and Shed systems to contractors and commercial retailers. For the three ads, our CGI team rendered the Barrette products and placed them on stock photos that were often combined with TRG studio and location photography. A combination of several of our capabilities! Can you tell what is stock and what we photographed? Shortly after wrapping up that project, we also created images for Barrette’s product brochures as well. We helped them overcome the quandary of finding a home that had all the design elements they wanted to display their decking systems, so we did some research and rendered a home just for them! Almost everything in those shots is computer generated, even the mulch!

Seeing as pro golfer Paul Casey already spilled the beans about Nike Golf’s latest line of golf clubs on his Twitter, we can’t help but talk about the images on our blog!  For the third year in a row, we’ve created CGI photography and animations of Nike’s line of golf clubs. Their new driver, which won’t be available until February 2010, is called the Victory Red STR8-Fit Tour Driver, which you can see above.  Also recently released by Nike is a line of putters called Method Putters, but only one has been released so this is all we can show you!  Check out their website for more information on these clubs, and we’ll have much more to show you in 2010!

Check out the November ’09 issue of Wired Magazine, on newsstands now, for what we think the Game Show of the Future will look like. Wired approached us to assist in creating the image and we were eager to help! Jeremy and Allison from our CG department worked with the Wired team from scratch with pencil sketches, all the way through to building the set in CG. You can see it in the Monthly Found section of the issue, which challenges it’s readers to predict what our world will look like in the coming decades. You can also check it out on Wired's Website here.

We recently shot a commercial for Wyse Advertising for GE Lighting utilizing their spokesperson Brice Cooper of HGTV’s Design on a Dime.  The spot for GE CFL Lamps was shot here in studio on two room-sets we constructed and decked out to reflect the 1960’s and 1980’s.  These were photographed as conventional still photographs.  The third set was an ultra-modern set that required some props and wall surfaces that just didn’t exist, so our solution was to create it in CGI.

We first matched the angle, perspective and lighting to the rooms in studio to create seamless transitions between the real sets and the CGI room, All of the room surfaces, and props were created in CG.   Brice was videotaped on a green screen and then all the assembly work was done by Garage Creative  (www.garagecreativestudios.com)

The result of our creative problem solving in three different mediums can be seen here!

In the “olden days of film” it was the photographer’s responsibility to give their clients transparencies that had perfect color. It was easy to hold it up to a light table and know if the color was right or not. But of course you can’t do that with a CD.  And to make it even more frustrating, most photographers don’t take responsibility for the CMYK color accuracy of their files, saying that’s the printer’s job.  TRG feels a little differently about these things. Using a spectrophotometer we’re able to precisely measure a color sample of your product and then match it exactly on a CMYK proof.  Just let us know what the color is supposed to be, and that’s the color that will print.   So don’t let terms like SWOP, Profile, Colormetric, and Black Point Compensation scare you.  We’ve got it all under control.  Accurate color is our responsibility – it’s why you rely on TRG.

For quite some time now, our CGI department has not only created consumer products but also full room sets for clients such as Moen, Hoover, Blue Star, and Kichler.  CGI room-sets allow for the versatility to make changes to any part of the room at any time without the hassle or expense of having to reconstruct a room set in studio; and because the rooms are computer generated, our clients have an unlimited prop and construction budgets. 

Check out some of the CGI room sets below…

Big Chill is a Colorado company that had us render their new line of stoves coming off the assembly line as we speak. Big Chill makes modern home appliances with a retro twist but their tricky retro colors were no match for our CMYk matching capabilities. The retro-themed appliance company didn’t have product to shoot, so we computer generated the images in an effort to help them go to market faster.

Take a peek! 

We don’t just create still images, but video too. Once we’ve created something, we are the masters at making it come to life. It can be a fanciful illustration or a technical demonstration, whatever you need! It’s a great way to stretch the client’s dollar by making the most out of all the resources at our disposal.

Check out our YouTube page to see them: http://www.youtube.com/user/TRGreality

A water-skiing duck? Sure, why not.

Just when our CGI team thought they’d seen it all, we were challenged to make the Aflac duck not only water-ski but also rock climb, lift weights, and read a map in the sidecar of a motorcycle. In a series of print ads created for the insurance company, we got to utilize our impeccable compositing skills by putting the duck in some unusual situations with our photography, CGI images, stock photography and the duck’s CAD files.

Simon Property Group came to us to computer generate fake storefronts for un-leased spaces in their mall properties. The sixty-foot, floor-to-ceiling banners were created to look like real storefronts, instead of unoccupied blank walls. We created five different storefronts including technology, furniture, clothing and jewelry stores, and a restaurant. The images we created were so believable that it confused mall shoppers. Complete with racks of clothes, people, mannequins, furniture, and all things retail, customers were mistaking the storefronts for actual stores, and tried to enter the empty stores. The Peabody Fire Department expressed concern that if there were ever a problem at the mall, people would run into empty spaces, instead of the appropriate mall exits. The Fire Department requested the banners be removed completely, however in a compromise between Simon Property Group and the Peabody Fire Department, it was agreed that a decals is placed at the base of the door indicating that it wasn’t a store, while not interfering with the integrity of the computer generated banners.