Carrying a Giant Peach

The idea for this image was to mimic the mythical Titan Atlas who carries the heavens. Only in this case, he’s carrying a peach — and representing Carrier refrigerator trucks that handle fruit with care. This project encompassed several of our capabilities: photography of the man; computer-generated imagery of a peach; digitally retouched muscles, ab definition and colored glow; and stock background photography, all composited to create the final image.