What we have here is a eating Machine. ~Richard Dryfuss

The client asked us to create an image for their upcoming ad for roofing screws. Their direction was to take a screw and create a full set of shark teeth out of it…and make sure it looked realistic.  To accomplish this, we created a computer-generated imagery (CGI) screw, digitally retouched it into CGI shark gums, and then composited the entire mouth of screw teeth into a stock image of a shark. 

Client/Agency: Firestone/JWT Action