Real or Magic?

Building sets is old hat for TRG. But sometimes, when the budget is tight, you turn to computer-generated imagery (CGI) to add the last bit of magic.  In this commercial for GE, it was easy to prop and build the older and current style sets, but the modern one would have cost a fortune.  The solution: match the angle and lighting of the first two, but model and build the living room of the future — all with CGI.

Client:  GE/Agency:  Wyse Advertising