Clear and Simple? Not so Much.

You would think that photographing clear plastic would be a walk in the park, right?  Not so much! Clear plastic photographs a little murky and fights with reflections on the rest of the product.  To solve that problem for Hoover’s steam vacuum unit, we opted to work our computer-generated imagery (CGI) magic for the majority of the machine.  Some components were photographed in studio and digitally combined with CGI assets, making the finished product the best of both worlds