The Hanging of a City

King James was officially dethroned and replaced by a TRG photograph! A sense of disappointment pulsed through Cleveland as LeBron James, our glimmer of hope for a national championship, broke up with our fair city on national television. In what felt like mere moments after "The Decision," workers got busy tearing down the LeBron James mural near Quicken Loans Arena.

"The Reaction," as it's been dubbed, was to erase his legacy from all parts of our scorned city, including his jerseys, hats, memorabilia and finally the mural, leaving a large gap in the city's Gateway District.

Sherwin-Williams wanted to fill that gap and remind Cleveland that there are people and businesses born and raised here that won't leave the city. We were thrilled to be a partner with Wyse Advertising to create the photo that is featured on the building — so much so that we sent one photographer up in a helicopter and another to the Flats to see how to put the city's best foot forward… photographically speaking.

Client: Sherwin-Williams/Agency: Wyse Advertising